REGION – Aldi is staking a claim in Victor Harbor as it takes on a national price war between Australia’s supermarket giants Coles and Woolworths.
Construction began on Aldi’s Victor Harbor store earlier this month, with the supermarket set to open on Adelaide Road later this year.
The budget chain is the first of three retail giants to start work on the south coast, with Bunnings and Coles to also build new stores on Adelaide Road.
Business Victor Harbor president Nick Gormley said the competition would benefit the region.
"Although it is competition, it can only be good for the town,” Mr Gormley said.
“There would be people in the community currently shopping at Bunnings and Aldi at Seaford, so it will mean they can shop locally.”
We know there is a strong appetite within the local community for an alternative place to shop.
He did not believe the new stores would steal significant foot traffic away from the main street or Victor Central.
"There might be a short term issue for some local traders, but we’ve seen elsewhere that sort of thing bounces back within 12 months,” he said.
The total Aldi development is worth more than $3 million and will include a medical centre, part of a secondary construction stage.
“All of the doctors surgeries down here are flat strap, so with the new medical rooms going in and more doctors in the area it can only benefit the community,” Mr Gormley said.
An Aldi spokesperson would not confirm an opening date, other than “late 2017”.
“We know there is a strong appetite within the local community for an alternative place to shop,” the spokesperson said.
“When establishing a new store, Aldi considers the long-term potential of the area and population numbers. We work closely with local planning bodies such as council, other businesses and community groups to ensure we positively impact the local area.”
Aldi expects to provide jobs for 15 to 20 staff.
Total floor space of the Aldi store is about 1700 square metres, while Bunnings plans to build 9800 square metres of floor space, and Coles 4000 square metres.