The state Liberal Party has pointed to creative marketing to increase tourism in the Flinders Ranges.
Shadow Minister for Tourism David Ridgway made the comments in Quorn while touring the region with Liberal candidate for Giles Bernadette Abraham.
“I would like to think we could do some creative marketing around the Flinders,” Mr Ridgway said.
“We’ve seen the current government focus on Kangaroo Island and the Barossa and now Adelaide.”
Mr Ridgway said the state government had already blown next year’s tourism budget on advertisement for Adelaide and the regions needed more attention.
“All of the regions that have been neglected deserve some focus,” he said.
“I think our regions are the jewel in the crown, I mean Adelaide is a great town, but the regions are spectacular.”
Mr Ridgway said the Flinders was world renowned and it was important to capitalise on this.
“The landscapes are world renowned and I think there are some opportunities to get potentially some Asian movies shot here,” he said.
“I know that the Chinese had a love story shot in Thailand and as a result there are huge numbers of young couples from China going to Thailand for their honeymoon, so I think there is an opportunity to do something in South Australia and the Flinders could be a major part of it.”
Ms Abraham said the region was important to the state.
“The Flinders Ranges are iconic and Quorn is at the foot of that,” she said.
“The saying is that for every dollar that comes in it gets spent seven times over before it leaves so we need to be looking at that.
“It’s about looking at roads and helping businesses reduce costs so we can support that.”
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