Retail giant Coles is ready to move if proposed rezoning for Victor Harbor is approved by the community and council.
Coles has publicly released details of the centre it wants to develop on the old TAFE site on Adelaide Road, which is one of three sites on the city's outskirts that are earmarked for rezoning.
A public consultation period regarding the proposed rezoning has now concluded.
Coles has big plans for the old TAFE site, including a new full-line Coles store incorporating an open bakery, butcher, fresh produce, seafood and deli market areas.
Coles expects the new supermarket it proposes will generate more than 200 local jobs.
The other two sites under rezoning scrutiny are the Makris site at Encounter Bay and the Waggon Road site.
The rezoning, if approved, would allow retail development at the three sites.
Coles South Australia state manager Neil Lake said the proposed shopping precinct would also include other specialty retailers and more than 200 car parks.
"The existing Coles Victor Harbor store currently employs 70 full-time team members, but we would need to more than double our employment to around 150 full-time team members for the new store," Mr Lake said.
"We expect the construction to create at least another 130 jobs, with additional jobs created through the other specialty retailers."
The proposed Coles store is designed to span 4000 square metres, compared to Coles' existing 1700-square-metre Victor Harbor store on the corner of Torrens and Seaview roads.
Subject to development approval, Coles hoped construction of the new shopping centre would commence in 2015, and take about 12 to 18 months to complete.
"Victor Harbor and the surrounding region continue to grow and there's a need to enhance shopping facilities for the local community and the many tourists who visit the town every year," Mr Lake said.
The existing Coles Victor Harbor store would close once the new store opens.
Coles purchased the 6.3 hectares of land from the state government in 2012.
Council is yet to collate and analyse the submissions received through the consultation.
More than 150 submissions were received, and these will be formally presented to council at a meeting following a public hearing, scheduled for December 8.
The hearing will be an opportunity for those who have provided feedback to speak on their submission.
During the consultation period in September there was a campaign by existing Victor Harbor businesses against the rezoning.
A conglomerate of 40 business people engaged media personality Richard Zachariah to voice their concerns that a Coles 'megastore' would negatively impact businesses in central Victor Harbor.
Mr Zachariah is a journalist, television presenter and former partner of Maggie Taberer.
The campaign was titled 'Save Victor's heart...before it breaks' and included advertisements and letters in The Times.
Similarly, Coles has placed a full page advertisement in the newspaper this week.
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- Bringing in big guns: Journalist and TV personality Richard Zachariah is commissioned by business owners and landlords throughout the Fleurieu to voice concerns against plans to zone for more retail facilities.
- No-go zone: Mixed feelings arise about the possibility of more retail zones in Victor Harbor. Some say it will increase trade, while others worry it will kill Ocean Street.