Woolworths to donate fresh-food profits to Aussie Farmers

In a giving mood: Jessica Addington (Assistant Store Manager) and Tanya Sweet (Store Manager) are proud of Woolworths effort to support Australian Farmers.
In a giving mood: Jessica Addington (Assistant Store Manager) and Tanya Sweet (Store Manager) are proud of Woolworths effort to support Australian Farmers.

Woolworths from around the Southern Vales region, including Colonnades, Seaford and Seaford Meadows have successfully contributed to Woolworths raising $7 million.

Part of these funds were raised when Woolworth’s around the country donated all profits from fresh-food sales on Saturday, August 11 to the Rural Aid ‘Buy a Bale’ initiative.

Fresh-food sales includes all purchases from fruit and veg, meat, the chilled section, bakery and deli.

This fundraising effort followed a $1.5 million contribution by Woolworths and a new fundraising effort which allows customers to donate at the checkout.

Woolworths Colonnades, Seaford and Seaford Meadows Group Manager, Rachel Lindsell said it had been amazing to see customers and their staff rally behind Aussie farmers impacted by this drought.

“In less than a week, Woolworths customers nationally have already donated in excess of $600,000 for Rural Aid’s Buy a Bale appeal through our checkouts nationwide.

“This generosity is making a real difference in rural communities, and has inspired us to build on our support of Rural Aid’s vital work,” she said.

The Buy a Bale program was founded in 2013 and since then more than 160,000 bales of Hay have been delivered to farms around Australia.

Charles Alder Rural Aid CEO said that while the Australian farming community is a resilient one, there is an urgent need for ongoing support for farmers who continue to do it tough during this drought.

“This further boost to funding this Saturday will have a significant impact on the long term support we are going to be able to provide farmers in drought affected regions.”

Alongside the funding which has been provided to Rural Aid, Woolworths is also supporting the organisation with expert resourcing in the areas of logistics and planning.

In less than a week, Woolworths customers nationally have already donated in excess of $600,000 for Rural Aid’s Buy a Bale appeal through our checkouts nationwide.

Rachel Lindsell

The public can donate directly to Rural Aid at the Rural Aid website.