Promising more services and better publicity, Victor Harbor's new Horse Tram Authority Board of Management has met for the first time amidst a sharp rise in patronage.
Tuesday's inaugural meeting unanimously elected Carol Schofield as chair and Brian Hockney as deputy.
Other members are Terry Andrews and Peter Lewis, with council CEO Victoria MacKirdy as interim general manager. That position will be filled by a permanent appointment before April.
This week's meeting also heard that ticket sales have risen by 35 per cent in recent months, due in part to introduction of electronic ticketing machines and more tram services on certain busy days.
“We expect there will be a very significant reduction over the coming year in the monetary losses sustained in the past by the horse tram,” Mr Hockney said. “I believe ticket sales and revenues will rise in 2019.” The Authority Board also voted to implement a daily e-mail advisory to all accommodation providers in Victor Harbor noting the times for tram services on that day and other news about the iconic attraction. Chief targets for the advisories, to be sent out from December 26 to January 31, will be motels and caravan parks. Members voted to schedule more frequent tram services on popular days.
Victor Harbor Horse Tram Authority meets again on Monday to discuss, among other things, the selection process for its first general manager.