The retelling of Colin Thiele's classic Australian tale 'Storm Boy' is set for the big screen and movie goers had one of the first opportunities to see the movie with a special premiere at the Victa Cinema on Monday, January 7.
More than 500 people packed the cinema to see the movie which was made last year in the Coorong with scenes in Port Elliot and Goolwa. It is a remake of the original Storm Boy (1976), 42 years ago. Sony Pictures held a red carpet event in Victor Harbor, with the movie to be released to the public on January 17.
The official premiere was held in Adelaide on Sunday, January 6. Stars Trevor Jamieson (Fingerbone Bill) and Finn Little (Storm Boy) and director Shawn Seet were present at the Victor Harbor event.
Fleurieu Peninsula Tourism executive officer Nat Kirby collaborated to get the special screening in the region. There were two screenings, with the community screening sold out in less than 24 hours. Ms Kirby said the movie was a boost for tourism on the Fleurieu.
“It’s well documented that film tourism is on the increase and a tourist destination where a feature film has been shot, can increase visitation anywhere from 25 per cent to 200 per cent, dependent on the film.
“As an example, all filming locations where Harry Potter was shot increased in visitation by at least 50 per cent, some towns as much as 200,” Ms Kirby said.
“Interstate tourism is on the rise and a movie such as Storm Boy could provide a significant boost to our region as this story touches the heart of Australians.
“In the towns the movie was filmed, such as Goolwa, Port Elliot and the Coorong area they will benefit from interest in the movie, however the entire region benefits from the increase in visitors to the region.”
Ms Kirby said Fleurieu Peninsula Tourism worked closely with the South Australian Tourism Commission to promote the region via the imminent movie release.
“We were excited to partner with Sony Pictures and Victa Cinema to bring the early release to the region. “We have already engaged large audiences through marketing activities and the movie isn’t released yet to the cinemas,” she said.