An enthusiastic group of women in business gathered at McLaren Vale on Tuesday, March 5, for the first local gathering for the Women in Business Regional Network.
The function, which had a focus on cost-effective marketing, was held at the Meeting Place.
Women travelled from McLaren Vale, Myponga, Mount Compass, Morphett Vale, Woodcroft, Willunga, Seaford and surrounds and represented a wide range of businesses including retail, professional, services, shopfront, home and online businesses. Network founder Carolyn Jeffrey facilitated discussion about the most effective methods for the women to get their messages out to potential customers, including identifying exactly who the target audience is.
A large proportion of the audience had learned about the network via Facebook, and this was clearly a popular marketing medium. The network is aimed at providing support, networking and training opportunities for women in business in regional areas. It already has active groups in Victor Harbor, Strathalbyn, Yorke Peninsula and Murray Bridge.
“Women in regional areas face a range of different challenges, including isolation and a lack of accessible services. By working together for problem solving everyone benefits, including the local communities,” Ms Jeffrey explained.
“The network is also very much about helping women in business realise that they each have something they can offer to another woman in business in terms of experience both in business and in life.” The next McLaren Vale function will be a dinner on Tuesday, April 30 at Meeting Place.