For eleven years, Yankalilla local Geoff Bowyer, or 'The Daffodil Man' as he is affectionately known, has sold his very own, home-grown daffodils to raise funds for Cancer Council SA.
The yearly tradition, began after Geoff saw friends and family struggle with cancer, before going through his own battle with the deadly disease.
"In my younger years, I spent a lot of time working outside in my role with SA Water," said Geoff.
"There was no such thing as sun protection or sunscreen back then, and I spent a lot of time in the sun. I'm paying for it now and have had a number of skin cancers removed.
"I've also seen close friends and family members go through cancer including my brother in law, who was diagnosed at just 54. He had a really horrible time and was very sick."
In 2009, Geoff had a stroke and spent a months in hospital undergoing rehab.
"When I came home, I was greeted with daffodil stems blooming throughout my front garden," he said.
"It was such a beautiful sight, and I said to my wife I would like to do something with these to support Cancer Council and we went from there. I've been selling daffodils ever since."
Geoff started with a modest 50 bulbs and now has thousands of daffodils growing in his garden, which he proudly sells.
He'll happily discuss their varying appearances caused by pollinating bees, or simply lend an ear while you discuss your own run ins with cancer.
Amazingly, Geoff has raised over $13,800 for Cancer Council SA to date, and is hoping to crack $15,000 this year.
"Knowing that the money I raise will go towards helping others impacted by cancer and funding research is hugely important. Every little bit helps," he said.
Geoff, who in 2014 was awarded an Australia Day Award by the District Council of Yankalilla for his fundraising efforts, will be selling his home grown daffodils at Yankalilla Foodland, Normanville Foodland and the Yankalilla Bakery from Thursday August 22 for $5 a bunch.
"I'm really proud to be known as the Daffodil Man and love supporting Cancer Council SA every year," he said.
"It's such a lovely day, and I get to meet a lot of people and brighten their day with my flowers. Knowing that all the money we raise supports fellow South Australians is also really important."
Cancer Council's Daffodil Day Appeal takes place throughout August, culminating in Daffodil Day on Friday August 23.
This year, Daffodil Day celebrates 33 years and is aiming to raise $4 million Australia wide. Donations can be made via: daffodilday.com.au or 1300 65 65 85.