Pink Up Your Town is an initiative run by the McGrath Foundation where communities come together to turn their town pink, host special events and fundraise for the McGrath Foundation.
It is held during October's Breast Cancer Awareness Month. Now in its third year, over 70 towns are taking part throughout October and Victor Harbor is one of them.
The funds raised help place specialist McGrath Breast Care Nurses in communities across Australia and creates a visual show of support for local families experiencing breast cancer.
An organiser of Pink Up Your Town in Victor Harbor is business woman Taryn Richardson, who has her whole team at JaDS hair salon getting into the spirit, by raising funds and awareness of breast cancer.
"My partner Brad lost his sister to breast cancer and we have clients and friends who have battled the dreaded disease. Some are undergoing treatment at present and others have been survivors," Taryn said.
"We are getting closer to finding a cure, but it is a shame we are still losing people we love now. At JaDS we have the salon all pinked up, as we raise funds for the McGrath Foundation."
As part of the fundraising to continue the fight against breast cancer, Taryn is hosting a cocktail night on October 25 from 6pm, with tickets available at JaDS, 57 Torrens Street, or on their facebook site.
"There are plenty of fundraisers going on with morning teas etc, but I thought a cocktail night would be suitable for adults to attend and support the great cause," Taryn said.