A record number of 100 women braved freezing temperatures and rain to strip to their bras and undies at Port Elliot all in the name of positive body image.
Middleton author and photographer Libby Tozer, the founder of the She Is Me Movement, organised a beach photo shoot at Port Elliot's Horseshoe Bay.
Locals lined the streets to check out the bevy of beauties of all shapes and sizes as they stripped off in Port Elliot's main street before walking en mass to Horseshoe Bay.
Aged from 18 to more than 80, the women had travelled from as far as Adelaide to be part of the photo shoot with images to be featured in the 2021 'She Is Me Movement' calendar.
"This is the biggest group photo shoot we've held and we had so many other women who said they couldn't make it, but would be at the next," Libby said.
"It was amazing to see so many women brave the chilly weather and it's fair to say, there's nothing like looking down a lens at 100 women of all shapes and sizes and marvelling at just how beautiful each and every one of them is.
"There's no way you can look at them as anything but beautiful. Our scars, scrapes, bumps and marks are all what makes us individuals and in many ways, also tells our story.
"My shoots are about normalising normal by celebrating perfectly imperfect bodies. I want to fill the media with real images of wise, beautiful and real women."
As well as taking part in a photo shoot on the beach, complete with drone footage, the women also wandered onto the Horseshoe Bay jetty at sunset and spontaneously broke into song.
The next shoot is being planned for March at a location to be announced.
The 2020 calendars are now available for purchase at www.sheismemovement.com with half the proceeds of sales going to Treasure Boxes SA and Catherine House Adelaide.