The world-renowned Santos Tour Down Under is set to kick off this weekend, and 2020 will once again bring Stage 5 hurtling through the Fleurieu, with a frantic finish scheduled for Victor Harbor this year.
The 100% Stage 5 begins at 10:57am on the morning of January 25, and like last year, will see competitors set out from Glenelg and head toward the Fleurieu Peninsula at breakneck pace.
This year, riders will fly through the southern suburbs, making their way toward Old Noarlunga, before heading to McLaren Flat, then onward towards Meadows in the Ziptrack Sprint #1.
Ziptrack Sprint #2 will take place between Meadows and Macclesfield, after which, riders head into last year's stage finish at Strathalbyn at about 12:51pm.
The peloton will then have a long ride to Currency Creek before they wow crowds as they race through Cadell Street, Goolwa at about 1:43pm.
Large crowds will also line Port Elliot Road as competitors fly through Middleton and Port Elliot, before heading up Kerby Hill for the Subaru King of the Mountain.
The 100% Stage 5 will conclude at about 2:40pm as riders push it to the absolute limit, vying for a place on the podium as they hurtle towards the finish line in Victor Harbor.
The scale of the event and the Australia Day long weekend are set to draw bumper crowds to the region and rolling road closures will be in place.
Alexandrina mayor Keith Parkes said the Santos Tour Down under was an iconic event that last year attracted over 800,000 roadside spectators, and generated over $70m revenue across South Australia.
"It has proven economic and social benefits to the regions it traverses, and it is fantastic to see the community and businesses get involved through collaborative involvement, decoration of premises and promotion of the region," said Mr Parkes.
"As the race moves through our towns, spectators enjoy what the townships have to offer, bringing an economic benefit to local businesses and creating a social environment of positivity and inclusion."
A Stage finish is set to bring important benefits to Victor Harbor, with 2016's event yielding 2124 'City of Victor Harbor' mentions worldwide, with a potential audience reach of 25.90 million and PR value of $36.53 million, according to the City of Victor Harbor.
"Not only can we expect some thousands of visitors, which will provide significant benefits to our local economy, but Victor Harbor and the Fleurieu region will be in the global spotlight as people from around the world tune in to watch the pro cycling tour event," said City of Victor Harbor mayor Dr Moira Jenkins.
"Hosting a stage finish is a thrilling experience, being mid-route of the race and experiencing the rush of cyclists flying past is a high, but the excitement of seeing elite cyclists race for a finish victory and the Ochre Leader's jersey is an incredible experience."