Development for a new wellness resort in McLaren Vale has been given approval with construction to begin in late 2020.
In September, 2018 Wirra Wirra announced a partnership with Greaton Development, stating plans for luxury accommodation at 255 Strout Road, McLaren Vale were being created.
17 months later and the two businesses have announced that the City of Onkaparinga has given approval for the major development to go ahead.
Nicho Teng, Managing Director, Greaton, says he is pleased the City of Onkaparinga supports the development of a high-end luxury resort, to supplement the existing accommodation currently available in the region.
"As a proud South Australian, I am pleased to work with Wirra Wirra to attract more well- heeled tourists to the area. Whilst the appeal of this outstanding wine region so close to Adelaide is well known, the lack of luxury accommodation has presented somewhat of a barrier to attracting more affluent international travellers," said Mr Teng.
The resort which is named the Wirra Wirra Wellness Resort will include 33 rooms, a swimming pool, a wellness centre, function hall and a bridal suite which is being developed within a derelict heritage property on the site.
Andrew Kay, Managing Director, Wirra Wirra, said that while the tourism expenditure generated in the Fleurieu Peninsula far outweighed the other wine regions closest to Adelaide - Barossa Valley and Adelaide Hills - they both attracted more international overnight visitors.
"We hear regularly from in-bound tourism operators that the lack of premium accommodation in our region is a barrier to international visitation. We presented our hotel concept to potential suppliers at the 2019 Australian Tourism Exchange in Adelaide and the response was overwhelmingly positive. They would book tomorrow if they could."
"It gives us confidence that the 5-star development at Wirra Wirra will add real value to the Fleurieu Peninsula by offering an accommodation destination that will help drive international visitation, expenditure and awareness of the region," said Mr Kay.
City of Onkaparinga Mayor, Erin Thompson said visitor spend in the City of Onkaparinga continues to grow sustainably contributing over $200 million per year to our local economy, however we have an opportunity to significantly grow this.
"As a gateway to the Fleurieu Peninsula and Kangaroo Island, we are perfectly placed to attract overnight stays. The McLaren Vale and Fleurieu Coast region is a popular day destination because of its proximity to Adelaide, but visitors realise they need more than a day to experience all it has to offer," she said.
"The recently approved five-star hotel at Wirra Wirra Winery is a first for McLaren Vale and will attract high yield experience seekers from both the international and domestic leisure market.
"We continue to work with our partners across the Fleurieu Peninsula to ensure visitors do more, spend more and stay longer, supporting local business and driving our regional economy."