The Goolwa Visitor Information Centre has been recognised as the best in South Australia.
The Visitor Information Centre (VIC) earned top honours at the recent South Australian VIC Conference - held at Clare on Tuesday, May 4 - winning the Visitor Information Centre of the Year Award.
The award placed the Goolwa VIC ahead of other finalists from across the state including the Barossa and Adelaide.
Goolwa VIC was recognised for its ability to adapt and demonstrate resilience to the community and tourism operators throughout the COVID-19 pandemic.
Located on Cadell Street near the Goolwa Wharf, the multi-award winning VIC team operates a souvenir gift shop and provides a personal and professional information and booking service with specialist knowledge of Goolwa and the surrounding region.
Alexandrina Mayor Keith Parkes congratulated the staff and volunteers involved in securing the accolade.
"It is great to have our Goolwa Visitor Information Centre staff and volunteers recognised for their hard work and foresight over the past twelve months," Cr Parkes said.
"We have had to adapt the way we do things, and they have thought outside the box to ensure Goolwa and the region remain a popular visitor destination.
"Through their initiatives, we are future-proofing our visitor economy, ensuring it grows as we emerge from the pandemic related restrictions."
Operated by the Alexandrina Council and a large team of volunteers, the Goolwa VIC has played a significant role in growing the visitor economy and reinvigorating life into local tourism-based accommodation and experiences since the outbreak of the COVID-19 pandemic.
During the pandemic period, the council conducted a visitor serving review which identified a need to adapt to changing visitor expectations and a growing trend of accessing information digitally.
Standout actives which contributed to the Goolwa VIC's award recognition included the provision of takeaway style information through the VIC window and the availability of up-to-date information on hospitality businesses operating under COVID-19 restrictions.
These initiatives also led to the creation of the Our Local website, which helped to drive an uptake in support for local businesses following the pandemic.