Big W Victor Harbor joins in toys recycling program

GIVING BACK: Big W Victor Harbor department manager Kate McDougall (left) and store manager Brandon Bailey standing in front of the store's Toys for Joy bin.
GIVING BACK: Big W Victor Harbor department manager Kate McDougall (left) and store manager Brandon Bailey standing in front of the store's Toys for Joy bin.

Big W is partnering with TerraCycle to launch its Toys for Joy recycling program at Big W Victor Harbor.

Toys for Joy is a recycling program providing Australian families with a sustainable solution for recycling their children's preloved toys.

The initiative aims to reduce the number of toys that could find their way into landfill by giving toys no longer played with a new lease of life.

TerraCycle will recycle the toys to help create new play equipment in communities that need it most.

Big W Victor Harbor store manager Brandon Bailey said the store's toy bin was installed this week, and expects the local community to get right behind the wholesome initiative.

"Normally our charity initiatives go very well, so we expect the local community to support this and give generously," he said.

"We accept every type of toy, except items that are perishable. It is a permanent fixture at our store, so people can come in and donate anything in their own time"

While customers will notice the toy bin at the store, anyone who is unsure how to get involved in the initiative will be able to be given information by staff members.

Big W South Australia local area manager Sam Mikhail said that as families grew, children grew out of their toys and with few options to recycle them, they ended up in landfill.

"Our stores involved in the initial pilot program delivered over 3500 kilograms to TerraCycle for recycling," he said.

"These results from the trial were incredibly encouraging and I can't wait to see what our communities achieve together as we bring Toys for Joy to more families across Australia."

TerraCycle Australia general manager Jean Bailliard was grateful for Big W providing an in-store recycling solution for toys.

"The majority of toys aren't kerbside recyclable and end up in landfill because they're made up of complex materials like metal, rubber and a variety of plastics," he said.

"It's incredible to see BIG W take on the recycling for all brands of toys and they have now expanded their program to 61 stores to make it even more accessible for Australians."

To participate, drop preloved toys into the purpose-built Toys for Joy recycling stations, which can found at the front of the store.

Big W cannot accept play dough, wooden toys, board games, or oversized toys such as bikes, scooters or skateboards.

COVID safety measures are in place to ensure Aussie families can drop off their toys safely.

The aim is to introduce the program in every Big W store by the end of 2022.